WE ADDED SOME COLOR TO OUR BRAND! I was feeling with everything going on in the world, people being at home more, diving into self-care, that some color might be a positive idea! These 5 pack a SWEET ORANGE punch that anyone is sure to love!! These are marketed under our "Childrens Line". For colorants, we only use non- toxic, FD&C approved dyes. These are formulated specifically for bathbomb usage. Absolutely no ring around the tub, no staining and no mess! a WIN WIN.